Pau-Pau as the new face of the brand:
Celebrating more than 5 years in Pakistan and 10 years at APAC as the first food and grocery destination in Asia, foodpanda has introduced a new product face – Pau-Pau! A fun-loving and free-spirited panda, Pau-Pau is an ambassador of its first kind, striving for empowerment and sustainability throughout the region.
Foodpanda unveils Pau-Pau:
Pau-Pau’s identity as a foodpanda product ambassador will be fully realized from his language and story to a complete set of values, such as caring for the environment, empowerment, and the belief in living alone. By Pau-Pau, foodpanda has created a portable personality that can better communicate with millions of users across Asia.
First appearances in Japan:
The pink panda, first seen in Japan, Taiwan, and Cambodia in December 2021, has since been distributed to Singapore, Malaysia, Thailand, Hong Kong, Laos, Philippines, Myanmar, Bangladesh, and Pakistan. Pau-Pau will lead food panda’s foray into changing, live, and healthy media environments.
The new personality that fully represents the brand:
By introducing a unique character that fully represents the genre, foodpanda expands its digital marketing ambitions to look beyond traditional forums. Customers will find Pau-Pau in WhatsApp and Instagram apps like emoji, stickers, and filters for fun interaction, freedom of speech, and communication. It will be continuously broadcast on all foodpanda channels and optical connectors, from the app and website to digital and social media platforms, external home implementation, and more.
Foodpanda becomes a partner in our everyday lives:
“As foodpanda becomes a partner in our daily lives, we want Pau-Pau to be the inspiration for people to live their lives fully,” quotes Muntaqa Peracha, CEO of foodpanda. “Pau-Pau unites and animates the spirit of foodpanda by helping our communities rethink how they use delivery and thus add mobility and enjoyment to their lives. It is very fond of three things: empowerment and a life of living on human terms; environment, such as foodpanda sustainability; and enthusiasm, food, and entertainment. We are so happy to have our customers meet Pau-Pau, officially! ” continuing to add. As a platform, foodpanda empowers our customers with ease of use, freeing up valuable time by facilitating fast food delivery and grocery delivery 24/7.
The launch of Pau-Pau builds on the revitalization of the original foodpanda product, which has seen foodpanda revitalize its look with a new color palette in all its touch areas, and user-friendly interaction as the platform expands beyond food delivery.
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