UK coffee Brand Costa Coffee has opened its store in Karachi. Following the success of Tim Hortons in Lahore and the record first day of sales it achieved, Pakistan is now a hot market for international food brands worldwide.
Details:
Pakistan is slowly becoming a hot market for international food brands after the successful launch of Tim Hortons in Lahore. The most famous British coffee brand Costa Coffee opened its second store in Karachi. Costa Coffee operates more than 1,100 coffee shops in various international markets and 2,800 in the UK and Ireland.
Launch of Costa Coffee in Karachi:
The soft launch of Costa Coffee was attended by people from different walks of life who appreciated opening another famous coffee brand in Karachi, considering the country’s current economic situation where most industries are closing down or relocating their businesses. People posted photos on social media from the soft launch, which renowned bloggers and celebrities attended.
The company has partnered with Gerry’s Group to launch in Pakistan, the same company that manages marketing, ticketing, and human resources for eleven foreign airlines based in Pakistan. With the launch of the coffee chain in the UK, Gerry’s marked its entry into the Pakistani-branded coffee market.
People’s Response:
People on social media are asking if the Karachiites will break any records. People expect the same level of drama seen earlier after the launch of Tim Hortons in Lahore, which also saw record sales on the first day. A user pointed out that the Costa Karachi outlet was suddenly closed in 2009 due to heavy losses; however, it is now reopening.
Read More: Popular Coffee Places in Karachi You will like to Enjoy.
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